One of the realities that even online marketers should learn to accept is that people make mistakes. However, just because it is something that comes naturally does not meant that you will let them ruin your business in tremendous levels.
Whether you have been optimizing your website for a while or have just joined the SEO bandwagon, there are mistakes that can significantly affect your website’s ranking on the different search engine results. But the good news is, whatever SEO mistake you have done in the past can be remedied and can be reversed.
In order to protect your website from plummeting down the Google ranks, you need to be familiar with the different SEO mistakes possible out there. But if you happen to have done either of the things you find below, there is no need to worry because you can make some changes and move on to your SEO strategies.
SEO Marketing Mistake Number One: Improper or incorrect use of keywords
Part of being a webmaster or an online marketer is being highly concerned about getting banned from search engines for spamming keywords or for keywords stuffing, which is why some web marketers prefer to limit the volume of keywords in their website’s content. However, there is one thing that you need to remember about putting your keywords – as long as your content sounds natural and reads easily, your website will most likely have content that do not overuse keywords.
SEO Marketing Mistake Number Two: Futile attempt to deceive search engine spiders
If you think that you can easily trick search engine crawlers into indexing your website or in detecting some flaws in it, you are terribly mistaken. In fact, search engines are highly more sophisticated that most web marketers ever realize.
Search engines are so advanced today that they are able to recognize and penalize hidden messages and texts as well as keyword spamming and cloaking (showing different content to the search engine spiders than to the actual website visitor) in any web page. If you are planning to do some or all of these things, you are only trying to hurt your page ranking or eventually cause your website to be banned.
SEO Marketing Mistake Number Three: The lack of optimized text body
This is perhaps the most common online marketing mistake done by a lot of webmasters. If you believe that the best way to attract prospects and to push your page rank up the search engine results is creating a page that is composed entirely of graphics, think again.
While flash is a great representation and can be highly effective if used wisely, bringing visitors to a page full seo of moving graphics and glittery characters will only drive them away. On top of that, search engine spiders cannot read content embedded in flash files, which makes your page invisible to them.
Probably the most desired web marketing services is the Search Engine Optimization or SEO marketing. This is imperative to enable your website to generate more traffic and feature on the first few searches thrown up by search engines like Google or Yahoo. This is largely accepted as the most important factor in ensuring success of a business whether online or otherwise. It helps to improve sales and thereby revenue generation. Those websites having top SEO rankings are likely to have greater number of visitors to their portals and the target is to capture those interested in doing business with them.
With the information technology boom, many companies are offering global SEO solutions for acquiring better search engine rankings. Some definite strategies for SEO marketing:
Content that is correct and relevant is important because this alone can distinguish your site from that of the others. If the information you cater is useful you are bound to get more visitors to your website.Keyword search is perhaps the most vital amongst SEO marketing techniques. You must find keywords and phrases of use to your business and incorporate them into the text on your site in the form of blogs or articles. These are needed by robot crawlers to index your website so that it features when the audience demands it.The overall look and feel of the web pages makes a world of difference in drawing new users. The home page which is what you see first as you begin navigating through a site must be catchy enough and easy to operate for users to keep coming back to your site from time to time. All important information must be displayed in a way that is comprehensible. The time taken for the main page to load should not be too long that can distract viewers.To make it search engine friendly you must do away with any broken links or too many flash images. Every web page in the site must have relevant information to deliver.Optimization is essentially a continuous process and therefore it is crucial to keep reviewing and revising the pages regularly so as to keep pace with your rivals. Websites are being created every day and search engines are known to change their rankings frequently. To avoid being moved to subsequent pages in the rankings you need to constantly evolve.On page optimization allows the SEO professionals to make valuable changes in the pages while being in the live mode.Off page optimization allows the promotion of any page in a way which does not involve the live page.The content writing services assist in improving the quality of text making them compatible for search engines.