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The Essentials in SEO Marketing

I went on to graduate from Weatherford High School and entered the restaurant business. I owned and managed several restaurants in Kansas, Oklahoma, and New Mexico. After 10 years in the restaurant business, I decided to follow in my parents’ footsteps as an educator. I went back to Weatherford and earned two Education Degrees from Southwestern Oklahoma State University. I began a career in teaching and support positions in the Oklahoma public schools.

Teaching was a great experience, but not something I wanted to continue until retirement. It was rewarding but also extremely stressful.

I felt stuck in the “Rat Race”!

In 2004, I decided I was not willing  seo  to continue with that stressful lifestyle until retirement. Enough was enough! I wanted a new career which allowed me to work from my home in northwest Oklahoma. I loved my country home and wanted to spend my days there with my wife, Kay. The Internet offered the perfect solution.

I knew other people were making good money with the Internet at that time. I also realized those people with online success were not lucky or more intelligent. I spent the next year reading everything I could get my hands on about Internet marketing. More importantly I took action! I began building websites and applying what I learned. It became obvious that the single most important factor for success was traffic Without online traffic, it was all a lost cause.

Traffic was the weak link in the whole system. No matter if I had the best product and/or service and the “prettiest” of all web sites, my online business would fail without traffic.

I first tried the “easy way” to get traffic. I bought traffic using what’s called Pay Per Click advertising. Sure, it was easy to get traffic, but try as I might I had zero return on investment. (Actually, my wife kept pointing out that there was more money going out than was coming in!) So I ditched the Pay Per Click method. I needed free traffic! I needed my sites listed in Google and Yahoo in the free listings! I needed the free advertising the internet was so famous for!

Enter SEO (search engine optimization)

I discovered something called Search Engine Optimization. SEO is a method of creating pages and listings that the search engines respect and will rank well…and send that free traffic!

I learned SEO and applied the concepts to my sites. SEO changed everything! Traffic picked up and sales began happening. The Internet became my ticket for escaping the rat race. Over the next several years, my wife Kay and I simply “washed, rinsed and repeated” our SEO efforts with many different web sites. I gained experience in all areas of Internet marketing including retail, affiliate marketing, and AdSense marketing. Life was good!

It didn’t take long before friends, family and even our own web site customers began asking me about my online success. As a former teacher, I realized I was in a great position to help people enjoy their own success with online marketing. I began teaching others how to earn money online by using SEO to bring free and targeted traffic to their websites.

How Local Search Fits In

While all areas of the Internet were growing like wild fire, Google was the first to notice that more and more searches were based on local search terms. People were not only using the Internet for broad based searches, they were looking for information about goods and services in their city This was huge news for local business owners!

I observed Google’s new focus on local search (such as the addition of local business listings via Google Maps). With Google moving into local search, it was obvious the direction things were going. More and more people were going online with high speed Internet connections and Internet enabled phones. Local business owners had a brand new, and low cost, marketing outlet!

There was very little difference in how Google served local results compared to my very broad SEO marketing methods; it was still about their perception of what was most relevant.

Actually, and this is important, achieving great rankings in Google for local search terms is much easier than for the broad, nationwide search terms. In many cases, getting ranked for specific local terms is easier than “taking candy from babies!”

What is SEO marketing? Well, SEO marketing in a nutshell is all about building traffic to
your site. There are various ways in which you can market your site on the internet. Of
course every webmaster knows that its so important to gain good traffic levels to a website.
But the question remains, how can you build and obtain high rankings for your website.

Well, what you need to do is build links and have a good website optimized for the search
engines. To market your site on the web, lets take a look below at the most common ways of
building back links and perhaps other website SEO techniques that can help your website to
obtain the ranking you are looking for within the search engines.

So here below are some link building methods –

1. Internet directory submissions –

Directory submission is a great way to build links to your site. It is the most effective
and known method of building a high amount of back links to your website. The submission of
your website to search engine friendly directories and related categories within the
directories can really increase the rankings of a website over time. If you do this method
the free way, it may take a while before your link is approved by the directory. However, it
really is a great way to build links to your site.

2 Blog and forum posting –

These two types of ways to build links can be very effective indeed. Posting with
informative comments on forums and blogs with a link pointing back to your site will not
only gain you a back link, but it will also result in traffic to your site. As long as you
have informative and useful comments to make, you will spark interest amongst the people on
the forum and you will gain credit for that because people will develop trust due to your
input.

3. Article marketing –

This has to be one of the favorites amongst webmasters marketing their sites on the net.
You simply write articles ranging from 250 -700 words in length about your niche. At the
bottom of your article, include a link that points back to your website. This will help you
to drive traffic to your site. You then submit them to article directories like
EzineArticles and goarticles. These article directories get a lot of traffic and you stand a
very good chance of people in your niche reading your articles.

Following these tips, you should be well able to boast your website pages in the search
engines. It important to make sure you are on top of the game and your competitors.
I use a piece of software that really helps me with my SEO on my websites.

 

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